
I was at IKEA last week and, of course, found a tonne of stuff I don’t need (although the new PS collection launched in Milan is not in store yet). I was extremely restrained and only bought napkins and tealights for my birthday party. But I did spot this jute rug. It’s $99 and somehow they’ve managed to get the jute feeling like silk. And it’s nice and big – 6×8. But do I really need it? Probably not.
The flipside to all the cheap design at IKEA was spelled out very clearly in a great Altantic article (which annoyingly isn’t up on their site yet – it is on page 65 of the July/August issue). Intuitively you know that all that disposable design can’t be a good sustainable practice – who has ever bothered fixing an IKEA bookshelf. You chuck it out and buy a new one.