Bob Noorda died this month. Noorda is the graphic designer who helped us navigate the New York subway system so seamlessly.
From the New York Times obit ““Don’t bore the public with mysterious designs,” Mr. Noorda once said, and he put that dictum into practice. He was a master of spare, elegant and logical designs that caught the eye …”
“I remember when Bob came to New York and spent every day underground in the subway to record the traffic flow in order to determine the points of decision where the signs should be placed,” Mr. Vignelli [his business partner] said in an interview.
The existing signs they encountered were cluttered with various typefaces of different sizes.
“Their system was a mess,” Mr. Noorda was quoted as saying in “Unimark International: The Design of Business and the Business of Design” (Lars Müller), a recently published book by Jan Conradi. “Sometimes pieces of paper taped to the wall were the only indication for the station.”
He and Mr. Vignelli set about standardizing the type family to make sure that the signs were cleaner and clearer; they settled on Helvetica, originally a Swiss design known for its sans serif economy and sterility, against a white background. Mr. Noorda worked on every detail, from typeface selection to color coding.
He “had a very systematic mind,” Mr. Vignelli said, adding that “his work was extremely civilized.”
Via the New York Times.
It is an object…perfect bread, perfectly cooked, perfect tasting. And I am making it! I’m not a flash cook and this isn’t a food blog but I can’t resist posting this recipe. I’ll have to take a shot of the next lot I make. The kids and I tend to hoe into it pretty quick so there’s never anything pretty to shoot (the pic above is from Forest Street Kitchen)
And, look, I know this recipe is old and a lot of you jumped on the no-knead band wagon back in 2006 when this recipe was published in the New York Times (my dear friend Ruth has been trying to get me to make this for years). But I finally did it and it truly is great. Bread in Los Angeles is not good – at all. So this stuff is really precious. Try it. I promise you’ll love it.
I love this store…my favorite teacups are from here and the in-store styling is always amazing. Above is a new timber radio and below are the two artists – Trey Speegle and Nathalie Lete – featured on their gallery page. It’s the first time I found the page. Nice way to highlight artists and their work.
The iconic New York restaurant is auctioning itself off … well, the fitout …in an attempt to drag the business out of massive debt ($8 million according to the LA Times). The 19th century Baccarat chandelier above has a starting bid of $25000 according to the live auction site. The Tiffany glass ceilings (there are 3) are also being auctioned live right now. I just signed in so I could find out how much stuff sold for yesterday (we’re on Day 2 of 3 day auction) and a Regency- style Osler chandelier estimated at $50,000 or more sold for $26,000. Does that mean the estimate is unrealistic or someone just got an ugly chandelier for a bargain?