I’ve just come across Rough Luxe. An intriguing collection of hotels, restaurants. shops and tours based around the idea of a new take on luxury. It is luxury as an enriching personal experience rather than an expensive object. I like that philosophy…a lot. The hotel pictured here, Vorstadt14, is in Switzerland and I love the look of it – the mix of slick and imperfect. Very compelling.
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Hi Cerentha,
Thank you to post Vorstadt 14 on your site concerning the “Rough Luxe” theme. It’s so nice to hear you like our house!
It’s just that we’re not really a hotel but more a “guesthouse” with only 1 suite and a private apartment we can rent out on very special occasions:
The building in the old town of Zug at Vorstadt 14, whose architectural history dates back to the 15th century, has recently been carefully renovated. Modern quality complements real history,tradition meets with avant-garde.
Originally a private residence, the building has been given a new identity which, under the name „Vorstadt 14” combines temporary home style living with vibrant culture. The three units FACE ,
BRAIN and SOUL, for individual let, all offer an exclusive environment for art and design.
You should keep an eye on “Rough Luxe” I think it’s going to be a very interesting platform!
Best wishes, Karin, Vorstadt 14
Thanks for your email. I was really impressed with the whole operation and I will definitely keep an eye on Rough Luxe…Cerentha
SOUL apartment at Vorstadt14 is the most charming and attractive example of the rough lux trend – and most authentic.