Uncategorized
Leave a Comment

furniture: IKEA in Milan

Sometimes I find myself ignoring some good stuff because it’s cheap. Cheap doesn’t always mean junk. I was reminded of that reading about IKEA’s foray in Milan on Inside Out magazine’s new blog. The magazine’s editor, Karen McCartney, is an old friend of mine and we had talked about how best to take magazines online. I like what they’ve done with Inside Out. I know the constraints they were working under and I think the newsy immediacy of it feels just right. It carries the brand cleanly online in a very simple way. 

But back to IKEAThey launched a new PS collection in Milan this year and it’s great. I can’t wait for it to be in store here. See just a small taste below.

About these ads

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s